In Q3 2012, Emperia Group commenced the reorganisation and optimisation of its structures, focusing on retail operations, which is the Group's core business. The solutions being implemented will prepare the Group for the development of an effective business model for supermarkets and achievement of high-level growth objectives in the years to come.
Emperia Group is aiming to dynamically develop its retail chain. These activities are concentrated under a new project - "A new and even better Stokrotka." Experienced consultants from Roland Berger and Simon-Kucher & Partners are participating in optimising the supermarket format and developing strategic marketing objectives. Thanks to their involvement, effective solutions will be developed, which will translate into higher multi-faceted competitiveness of the Stokrotka supermarkets.
In order to bring in the relevant know-how to the company, in September Stokrotka's management board was expanded by hiring experienced managers, experts in their respective areas. Dariusz Kalinowski, who has been with Emperia for nearly 10 years, became the president of the management board. The sales division is being supervised by Rafał Melanowicz, who previously worked as sales director at Tradis. In charge of launching the in-house logistics system is Krzysztof Trojanowski, who created the logistics infrastructure at Tradis. Cezary Baran became the finance director. As before, Witold Sarzyński will be responsible for executing growth plans, and Renata Bronisz-Czyż will be in charge of the HR area.
Works on implementing an in-house logistics system for the retail chain, initiated in August, are already at an advanced stage. In order to build an efficient supply chain and therefore create a lasting competitive advantage, Stokrotka is cooperating with an experienced advisory firm, Miebach Consulting. Concept work will be completed at the end of this year, so that the system will be ready for implementation in 2013.
In November, Stokrotka held a meeting for its business partners with the aim of presenting its strategic growth plans for the coming years. Stokrotka's new management board and key managers met with over 200 representatives of Polish and foreign FMCG manufacturers in order to discuss trends in the retail market and present new cooperation opportunities resulting from the in-house logistics system. The meeting's slogan was "Stokrotka - aiming for the future."
In the IT segment, the process of merging Emperia Group's IT companies is on-going. Completion of the consolidation is scheduled for the 2012 year-end, which will allow creating a strong foundation for long-term growth of Infinite and enhancing its competitive advantange both in Poland and abroad.
In September, as part of preparations to sell some of its properties, Emperia provided investors with an executive summary of its properties, the aggregate value of which is about PLN 400 million. This process is currently at the stage of analysing the offers received and - given its complexity - will be continued in 2013.
"We are focusing on the supermarket segment, which despite strong market competition continues to offer substantial growth perspectives. We've reorganised our structures, strengthed the management team and are cooperating with experienced advisers in order to implement the new business and marketing strategy and the in-house logistics concept for our supermarket chain as quickly as possible. I am upbeat about the prospects of further dynamic growth, both organic and through acquisitions. I am certain that all of the changes being consistenly implemented by us will translate within the next several quarters into higher financial performance," says Artur Kawa, CEO Emperia Holding S.A.
After three quarters of 2012, Emperia Group generated PLN 1 441 900 000 in YTD revenue from sales, up 5.00% compared with the same period last year, along with PLN 8 192 000 in net profit.