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Tradis of Emperia Trading Group Named Leader of FMCG Wholesale

Tradis, a wholesale (distribution) company owned by the Emperia Trading Group, was awarded the prestigious Golden Receipt prize in the FMCG Wholesale Leader category. The winners were named on the basis of votes cast by Polish retailers. Nearly 350 products and services competed for Golden Receipts. The competition was organised by the editors of a national magazine of the FMCG market, HURT & DETAL.

The winners were picked by owners of retail outlets from all over Poland. The retailers had nearly a month to vote for selected products, services, and companies they found outstandingly innovative, enterprising, and growing fast. The surveys were prepared and conducted by TNS Pentor. The winners in the various categories were companies that had received the largest number of votes.

“As customer satisfaction is our top priority, we are glad that it was none other than Polish retailers who appreciated our efforts and named Tradis as the FMCG wholesale leader. The success is the effect of commitment of our staff form Tradis branches and distribution centres throughout Poland as well as the head office. Our joint efforts aimed at ensuring the best possible trade offering and the highest quality of service did not go unnoticed. The wholesale leader title, as well as being a great distinction for us, also imposes an obligation and motivates us to continuously improve the retailer supply process,” said Marek Dmitruk, Marketing Director of Tradis.

The positioning of Tradis as the leader of Polish wholesale business is the result of intensive efforts aimed at integration of distribution companies, a uniform IT and operational systems having been put in place, and the constantly improving service standards. Tradis also offers the broadest offering of FMCG products in the market as well as attractive trade terms. The company is also the forerunner of an on-line ordering system (eHurtownia) which makes stocking up much easier for thousand of Polish retailers. eHurtownia is also the key component of the goods delivery service, in which Tradis specialises.

By voting for the FMCG Wholesale Leader, owners and managers of retail outlets throughout Poland named the best supplier of goods to their stores. The selection was based among others on such criteria as the scope and attractiveness of trade offering, promptness of delivery, quality of service, and convenience of ordering systems. The survey was conducted in March and April 2011 by TNS Pentor. The competition was organised by the editors of a national magazine of the FMCG market, HURT & DETAL.

The Tradis Wholesale (Distribution) Group engages in the wholesale distribution of FMCG products through cash&carry locations and Distribution Centres throughout Poland. The wide range of food products, cosmetics, and household chemical products, attractive trade terms, state-of-the-art IT and logistic systems, and continuous efforts to meet clients expectations make it the leading trade partner for over 50 thousand Polish retailers.

The Tradis Wholesale (Distribution) Group comprises the following companies: Tradis, Ambra, and DEF as well as Detal Koncept, Lewiatan, and Euro Sklep operating franchise chains of shops and supermarkets of varying formats. Tradis is also the strategic partner to Społem cooperatives, and jointly with them runs modern cooperative retail operations in Poland.

The operations of Tradis fall geographically or functionally into eight regions. The Group operates 73 branches all over Poland comprising distribution centres, service centres, and cash&carry locations of the aggregate area of some 306 thousand sq. m. Its also coordinates 4,141 retail outlets through its franchise companies.

In December 2010, the owner of Tradis, Emperia Trading Group, concluded the Conditional Investment Agreement with Eurocash SA. Under its terms, following the consent of the Office of Competition and Consumer Protection (UOKiK), the subsidiaries making up the Tradis Wholesale (Distribution) Group will be incorporated into Eurocash. The completion of the transaction is expected to take place by the end of June 2011.